Re:Working
Interactive Digital Signage System
The Project
The project was implemented in 2008, long before the smartphone revolution, using the most advanced web and touch-screen technologies at the time. Web interfaces were developed both for end users to record and distribute the videos and for clients to control the displays and content. A proprietary ERP system was planned and developed as a backbone. This enabled the company to automatically bill and manage all clients. The ERP system was equipped with encryption (AES 2048).
The Results
700 displays from 23 customers worldwide (2008 – 2010)
ca. 1.000.000 cumulated video uploads
ca. 50,000,000 cumulative video views for brand engagement
Consumers sought out customer locations to record video (influencer precursor model)
The Goal
An interactive digital signage system through which customers record and send video clips that are automatically inextricably linked to the company’s advertising.
The Purpose
Companies generate organic reach in their target audience through customers who create and distribute positive advertising messages online with their personal content.
The Timing
Two years (Total)
Four Weeks Support
